Even before Covid-19, Gen Z was a generation to be reckoned with. Now, it’s come out of the pandemic, all guns blazing and determined to turn this world into a better place confronting climate change, inequality and gender issues.

That’s why Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today – unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.

After a general overview, the online report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:

Synopsis: introducing the theme and highlighting the reason why this story is so important.

Influences: lifestyle trends and news pieces that support and inspire our story.

Look & Feel: images to set the visual tone and design foundation of the look.

Colour & Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.

The Looks: our overview of how our design philosophies can be built through into fashion looks for Girls, Guy’s apparel, Accessories and footwear.

Product development: taking our concepts into apparel and accessories that will appeal to the current Youth market.

The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.